Are sulfates the culprits? Let's get into some details.
WHAT ARE SULFATES?
Sulfates are chemicals used as cleansing agents, found in household cleaners, detergents, and shampoo. Although there are hundreds of sulfates the most common ones are Sodium lauryl sulfate (SLS), Sodium laurate sulfate (SLES), and Ammonium lauryl sulfate (ALS).
The purpose of these sulfates is to create a lathering effect to remove oil and dirt. Mostly found in cleaning and personal care products.
THE DIFFERENCE BETWEEN SLS, SLES, AND ALS?
In simpler words, SLES and ALS are less irritating to the scalp/skin than SLS.
ARE SULFATES BAD?
If you have scalp or skin conditions like psoriasis, eczema, and dermatitis then SLS might irritate the scalp or skin on the scale of 2 to 10, but it won't cause cancer, hair loss, or weakening of hair. There's a lot of misinformation on the internet regarding sulfates. Recent scientific research has dismissed these claims and declared sulfates safe. They also implied the ' sulfate free' term as a marketing term. I've shared a screenshot and a link to research for more clarification.
You can click on the link above and read more about SULFATES!
WHAT SULFATE DO WE USE IN OUR FORMULATION?
All our shampoo bars are formulated with Sodium isethionate. It is a surfactant a cleansing agent found in shampoos, toothpastes, and body washes, and is derived from coconut. It's safe and milder than SLS.